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Promote Your Activity or Event

Thanks for shining the spotlight on AmeriCorps during this year’s AmeriCorps Week! Using the media is a great way to quickly reach a large audience with your AmeriCorps message. On this page are tips and tools for generating media coverage during AmeriCorps Week and throughout the year.

• Download the entire AmeriCorps Week 2008 Media Toolkit (PDF)

Quick Tips for Generating Media Coverage

Getting media coverage is easier than you think. Here are some suggestions for planning and implementing your media outreach for AmeriCorps Week. For more ideas, check out our Guide for Working with the Media.

• Download "Sharing Your National Service Story: A Guide to Working With the Media" (PDF)
• Download Quick Tips for Generating Media Coverage (PDF)

Here are 10 specific pitch angles to generate media coverage during AmeriCorps Week and throughout the year.

• Download 10 Ways to Get Press for AmeriCorps Week (PDF)

Key Messages and Talking Points

Suggested points to make in your AmeriCorps Week presentation, media materials, and interviews.

• Download Key Messages and Talking Points (PDF)

Fact Sheets

Use these fact sheets as handouts and press kit inserts for your AmeriCorps Week events or presentations. Multiple copies can be ordered online by clicking here.

• AmeriCorps Week (PDF)
• What is AmeriCorps? (PDF)
• Corporation for National and Community Service (PDF)

Honoring the CCC on its 75th Anniversary

National service got its start 75 years ago with the creation of the Civilian Conservation Corps. During AmeriCorps Week, we encourage you to honor the CCC and its alumni for their extraordinary contribution to America. Click below for media and event ideas to honor the CCC during AmeriCorps Week.

• Download Event and Media Ideas for Honoring the CCC on its 75th Anniversary (PDF)

Sample Press Releases

Use a press release to present the key information and messages to the media about your AmeriCorps Week event or activity. Below are releases from last year and samples you can download and customize for this year.

• Examples of national state, and local press releases from last year (PDF)
• State Commission Sample Press Release (Microsoft Word)
• Local Program Sample Press Release (Microsoft Word)

Sample Media Advisory

A media advisory tells the media the basic who, what, where, when, and how of an event. Send it in advance of your event, and make follow up calls to ensure your targets received it.

• Download sample media advisory (Microsoft Word)

Sample Letters to the Editor

Letters to the editor are fast to write, easy to place, and widely read. Make it short and personal.

• Download sample letters to the editor (Microsoft Word)

Sample Governors Proclamation

AmeriCorps Week is a great time to reach out to your Governor to recognize the valuable work of AmeriCorps in your state through a proclamation. You can also seek proclamations from your Mayor, City Council or County Commission.

• Download sample Governor’s proclamation (Microsoft Word)